Model Company

VELFAC is based on a solid set of values. 

Two coworkers discussing windows

At the core of these corporate values is an ambition to live up to the model company objective formulated in 1965 by the VKR Group founder, Villum Kann Rasmussen:

"A model company is one that is committed to products that are useful to society and treats its customers, suppliers, employees of all categories and shareholders better than most other companies. A model company makes a profit in order to finance growth and maintain financial independence."

 Villum Kann Rasmussen, 1965

To us, being a model company means that we want to be a company that other companies compare themselves to or imitate.

At VELFAC, we are dedicated to creating socially useful products that bring visibility, daylight and fresh air to people, while reducing the need for energy for heating, lighting and mechanical ventilation.

We are working persistently to optimise all stages of our products' life cycle – and, with a wide range of focused initiatives, we want to have a major influence on the common effort towards sustainable development.

An inspirational guide
Although it is now 50 years ago that our model company objectives were set, they still serve as an inspirational guide for the management and staff of VELFAC.

Villum Kann Rasmussen, M.Sc. of Engineering, was an innovative inventor and entrepreneur. Throughout his career, he remained heavily involved in product development, and he worked with a wide range of inventions that could bring daylight and fresh air into buildings.

During his career, Villum Kann Rasmussen took out over 55 patents and nine designs and thereby laid the foundation for the innovation culture that still prevails in the VKR Group. The very first patent was the very famous pivot hinge, which made it possible to polish the window's outer surface from the inside and to lift off windows in a simple way.

Villum Kann Rasmussen established several charitable foundations. In 1971, the Villum Kann Rasmussen Foundation was established and, ten years later, the Velux Foundation. Both foundations support socially useful causes.

Vision, mission and values
Besides our goal of being a model company, VELFAC has a vision, a mission and a set of common values that are deeply rooted in the company, our management and our employees. 

The VELFAC vision

  • We want to bring life, light and fresh air to people

The VELFAC mission

  • We want to qualify to become the preferred supplier within the facade window industry.

The VELFAC values 

  • Commitment and perseverance
  • Quality and drive
  • Courage and care
  • Responsibility and respect

You can read more about VELFAC's values here.